Incorporating Behaviour Design into Digital Health Tools

11:35 - 12:10

When the intended uses of a digital health solution include things like: remote monitoring of the subject; helping to improve medical adherence or persistence; increasing engagement; and clinical decision support, it is likely that the design of that solution would benefit from incorporating principles rooted in behavior neuroscience – especially related to how to encourage behavior change and the adoption of new or modified behaviors. Historically, the med-tech and pharmaceuticals industry has developed and launch digital tools with many of these intended uses, but were unsuccessful in achieving meaningful, sustained results. The consumer technology world, however, has demonstrated that the careful application of behavior design to the user experiences in digital products can significantly change human behavior in ways that achieve meaningful, sustained value. This presentation will provide examples of failures and success and introduce key aspects of behavior design that can be incorporated into the device design and development process.

Paul Upham, Head, Smart Devices, Genentech