How to use Smart Devices Intelligently to Deliver Outcomes

15 December 2020 13:50 - 14:25

  • Introduction to Smart Devices
    • Types of Smart Devices & data they generate
    • Current Smart Device applications on the market
  • How to evaluate the fit of Smart Devices with a brand team’s digital strategy
    • Strategies to dig into with your marketing colleagues
    • Strategies that should raise red flags
  • How to execute a make vs buy decision for companion applications to support your digital strategy
  • Delivering on the prioritized outcomes through the implementation of behavior design
    • Intro on behavior design
    • Analyzing reasons for medication non-adherence or non-persistence with a behavior design lens

Jace Blackburn, Smart Device Engineer, Genentech