How to use Smart Devices Intelligently to Deliver Outcomes

Introduction to Smart Devices
- Types of Smart Devices & data they generate
- Current Smart Device applications on the market
How to evaluate the fit of Smart Devices with a brand team’s digital strategy
- Strategies to dig into with your marketing colleagues
- Strategies that should raise red flags
How to execute a make vs buy decision for companion applications to support your digital strategy
Delivering on the prioritized outcomes through the implementation of behavior design
- Intro on behavior design
- Analyzing reasons for medication non-adherence or non-persistence with a behavior design lens